{"id":15107,"date":"2024-05-21T12:56:55","date_gmt":"2024-05-21T10:56:55","guid":{"rendered":"https:\/\/web-mate.gr\/?p=15107"},"modified":"2026-10-28T13:21:07","modified_gmt":"2026-10-28T11:21:07","slug":"website-design-for-hotels","status":"publish","type":"post","link":"https:\/\/web-mate.gr\/en\/website-design-for-hotels\/","title":{"rendered":"Website Design for Hotels: A Guide to a Successful Online Presence"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Online, a well-designed, working <strong>website<\/strong> is a basic requirement for any hotel that wants to succeed<strong>.<\/strong> Your site works as a digital shop front: it attracts guests, shows off what you offer and builds your reputation. That is why a well-built, <strong>good-looking hotel website<\/strong> matters so much.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article we give you a complete guide to building an effective <strong>hotel website<\/strong>, taking into account current trends and what guests expect today.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why a strong online presence matters for hotels<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/05\/istoselida-xenodoxeiou-1024x684.jpeg\" alt=\"hotel website\" class=\"wp-image-12825\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/05\/istoselida-xenodoxeiou-1024x684.jpeg 1024w, https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/05\/istoselida-xenodoxeiou-300x200.jpeg 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/05\/istoselida-xenodoxeiou-768x513.jpeg 768w, https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/05\/istoselida-xenodoxeiou.jpeg 1349w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Today, most travellers search for and book their stay online. A <a href=\"https:\/\/web-mate.gr\/en\/the-5-key-elements-of-a-successful-website\/\" data-type=\"post\" data-id=\"10982\">well-designed website<\/a> is the key to reaching these travellers and getting more bookings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A strong online presence brings you the following benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Effective promotion:<\/strong> Your site is your digital shop window, presenting your services, your strengths and the atmosphere of your hotel to a wide audience.<\/li>\n\n\n\n<li><strong>Competitive edge:<\/strong> A modern, well-functioning website sets you apart from the competition and helps you attract more guests.<\/li>\n\n\n\n<li><strong>Direct communication:<\/strong> Your <a href=\"https:\/\/web-mate.gr\/en\/the-5-key-elements-of-a-successful-website\/\" data-type=\"post\" data-id=\"10982\">website<\/a> is a direct line to your guests, giving them information, the option to book and answers to their questions.<\/li>\n\n\n\n<li><strong>Better guest experience:<\/strong> A user-friendly website gives your guests a good experience from the very first moment, which makes them happier and more likely to come back.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What to look out for when building a website for your accommodation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Building an <strong>effective hotel<\/strong><strong> website<\/strong> takes careful planning and execution. Here are some of the key points to keep in mind:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Look and functionality:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attractive design:<\/strong> Your website should look modern, match your brand identity and be easy to navigate.<\/li>\n\n\n\n<li><strong>Useful information:<\/strong> Give clear, detailed descriptions of your hotel\u2019s services, amenities and facilities.<\/li>\n\n\n\n<li><strong>High-quality visuals:<\/strong> Use high-resolution photos and videos that bring out the atmosphere and strengths of your hotel.<\/li>\n\n\n\n<li><strong>Mobile optimisation:<\/strong> Make sure your site works flawlessly on smartphones and tablets, since more and more people search and book on mobile devices.<\/li>\n\n\n\n<li><strong>Fast loading:<\/strong> Make sure your site loads quickly and smoothly, so visitors can browse without any friction.<\/li>\n\n\n\n<li><strong>Modern technology:<\/strong> Use reliable platforms that will still be around in the future, e.g. wordpress <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What content your hotel website should include<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond the basics covered above, your hotel website should also include the following features. They are essential whatever the size of your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Essential core pages:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Home:<\/strong> Your home page is the first impression visitors get. It should be attractive, present the key features of your hotel and encourage people to explore further. Pay close attention to the hero section at the top of the page.<\/li>\n\n\n\n<li><strong>Accommodation:<\/strong> This page presents your rooms and suites in detail, with photos, descriptions of amenities, prices and online booking. Pay very close attention here and invest in really good photography and video of your rooms. This can raise the perceived value of your accommodation considerably.<\/li>\n\n\n\n<li><strong>Amenities:<\/strong> Tell guests about every service and facility your hotel offers, such as restaurants, bars, a spa, a wellness centre, entertainment and so on.<\/li>\n\n\n\n<li><strong>Location:<\/strong> Give detailed information about where you are, with a map, directions and nearby sights.<\/li>\n\n\n\n<li><strong>Contact:<\/strong> Create an easy-to-find contact page with your hotel\u2019s details (phone, email, contact form) and the option to book online. Extra tip: show your contact details high up on the page, for example in the top bar of your website.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Extra features <\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"660\" height=\"330\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/05\/booking-online-xenodoxeio.jpeg\" alt=\"hotel online booking\" class=\"wp-image-12827\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/05\/booking-online-xenodoxeio.jpeg 660w, https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/05\/booking-online-xenodoxeio-300x150.jpeg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Online booking system:<\/strong> Add an easy-to-use, secure online booking system that lets guests book instantly and simply. You never know at what time someone will decide to book. Platforms such as <a href=\"https:\/\/www.webhotelier.net\/webhotelier\" target=\"_blank\" rel=\"noopener\">webhotelier<\/a>  are excellent for combining Booking.com, Airbnb and your own booking system<\/li>\n\n\n\n<li><strong>Social media links:<\/strong> Link your website to your <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/social-media-in-kavala\/\" data-type=\"yphresia\" data-id=\"10841\">social media<\/a>profiles, encouraging interaction with your guests and showing your hotel to a wider audience. Remember to keep your profiles active and full of interesting content<\/li>\n\n\n\n<li><strong>Multilingual site:<\/strong> Offer your website in several languages to reach an international audience. At the very least, make sure the guests you are targeting can read the content in their own language.<\/li>\n\n\n\n<li><strong>SEO:<\/strong> Optimise your site for search engines (SEO), so it becomes more visible in search results and attracts more visitors.<\/li>\n\n\n\n<li><strong>Accessibility:<\/strong> Follow accessibility standards so your site can be used by people with disabilities. Bring your site in line with the WCAG 2.0<\/li>\n\n\n\n<li><strong>Blog:<\/strong> Create a blog with interesting content about tourism, your area and the interests of your target audience. It gives value to your guests and strengthens your website\u2019s <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/website-seo-on-google\/\" data-type=\"yphresia\" data-id=\"9236\">SEO<\/a> .<\/li>\n\n\n\n<li><strong>Guest reviews:<\/strong> Show positive guest reviews to build trust and attract new guests. These days, word of mouth happens through reviews. <\/li>\n\n\n\n<li><strong>Virtual tour:<\/strong> Let guests explore your hotel online with a 360-degree virtual tour.<\/li>\n\n\n\n<li><strong>Personalised offers:<\/strong> Use guest data to create tailored offers and stay packages, which makes a booking more likely. Consider all-inclusive options or activities in or near your property.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Working with specialist professionals<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To make sure your hotel\u2019s online presence is flawless and effective, we recommend working with experienced professionals who build websites for tourism businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/web-mate.gr\/en\/\">WebMate<\/a> has the know-how and experience to help you create a website that stands out, attracts guests and makes your business more profitable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We offer a wide range of services, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Website design and development:<\/strong> A modern, attractive website that matches your brand identity.<\/li>\n\n\n\n<li><strong>SEO optimisation:<\/strong> Optimising your website for search engines, so it becomes more visible in search results and attracts more visitors.<\/li>\n\n\n\n<li><strong>Online booking system:<\/strong> An easy-to-use, secure online booking system so your guests can book instantly.<\/li>\n\n\n\n<li><strong>Social media strategy:<\/strong> Planning and running an effective social media strategy to promote your hotel and engage with your guests.<\/li>\n\n\n\n<li><strong>Ongoing support:<\/strong> We provide ongoing support to fix any technical issues and keep improving your website.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Get in touch with us today to find out how we can help you build a website that puts your hotel at the top.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example of a hotel website we built<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Below you can see an example of a hotel website we created in Kavala, Greece. All the photos, digital content and videos were produced by WebMate, and the site follows everything we described above.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oikiaclassic.gr\/\" target=\"_blank\" rel=\"noopener\">https:\/\/oikiaclassic.gr<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"OIKIA CLASSIC | Boutique Rooms &amp; Comfort Accommodation in Kavala\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pL1rJWUrqac?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Online, a well-designed, working website is a basic requirement for any hotel that wants to succeed. Your site works as a digital shop front: it attracts guests, shows off what you offer and builds your reputation. That is why a well-built, good-looking hotel website matters so much. In this article we give you a complete [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12829,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","rank_math_title":"Website Design for Hotels: A Complete Guide | WebMate","rank_math_description":"What should a hotel website include? Pages, booking system, photos, SEO and more to win direct bookings. Read the guide or ask WebMate for a quote.","rank_math_focus_keyword":"website design for hotels"},"categories":[249],"tags":[],"class_list":["post-15107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design-articles"],"_links":{"self":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/comments?post=15107"}],"version-history":[{"count":2,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15107\/revisions"}],"predecessor-version":[{"id":15127,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15107\/revisions\/15127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media\/12829"}],"wp:attachment":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media?parent=15107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/categories?post=15107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/tags?post=15107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}