{"id":13034,"date":"2024-08-04T20:32:04","date_gmt":"2024-08-04T18:32:04","guid":{"rendered":"https:\/\/web-mate.gr\/wordpress-eshop-its-advantages-and-how-to-make-it\/"},"modified":"2026-11-10T18:32:53","modified_gmt":"2026-11-10T16:32:53","slug":"wordpress-eshop-its-advantages-and-how-to-make-it","status":"publish","type":"post","link":"https:\/\/web-mate.gr\/en\/wordpress-eshop-its-advantages-and-how-to-make-it\/","title":{"rendered":"WordPress Eshop: Its advantages and how to build one"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Building a WordPress eshop<\/strong> is now one of the most popular choices for online stores worldwide, thanks to <strong>WooCommerce<\/strong>, the plugin that runs on <strong>more than 7 million sites<\/strong> (active installations on WordPress.org). A WordPress eshop combines low cost, full ownership of your site, excellent SEO and unlimited room to grow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>cost of building a WordPress eshop<\/strong> in Greece ranges from <strong>\u20ac2,000 for a basic store to \u20ac10,000+ for custom B2B or marketplace solutions<\/strong>. Delivery usually takes 2\u20136 weeks for a basic or standard store and 2\u20136 months for more complex solutions, depending on the products and features.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re thinking of opening a WooCommerce shop, see WebMate&#8217;s <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/eshop-development\/\">e-shop development<\/a>, from \u20ac2,500.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide we cover the <strong>advantages<\/strong>, the <strong>cost<\/strong>, the <strong><a href=\"https:\/\/web-mate.gr\/en\/shopify-or-wordpress-for-your-eshop\/\">WooCommerce vs Shopify<\/a> comparison<\/strong> (which has its own separate article) and the <strong>steps for building<\/strong> a professional WordPress eshop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s start with a short video on why we use WordPress at WebMate <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"5 \u03bf\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf WordPress!\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/iEAW_mvWzns?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The advantages of building this kind of online store<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/08\/wordpress-pleonektimata-1024x537.png\" alt=\"wordpress advantages\" class=\"wp-image-13017\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/08\/wordpress-pleonektimata-1024x537.png 1024w, https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/08\/wordpress-pleonektimata-300x157.png 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/08\/wordpress-pleonektimata-768x403.png 768w, https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/08\/wordpress-pleonektimata-1536x805.png 1536w, https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/08\/wordpress-pleonektimata-2048x1074.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Ease of use<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A WordPress-based eshop is extremely easy to use. Installing and setting up WooCommerce is quick and simple, so it is accessible even to beginners. Thanks to its intuitive interface, even people who are not comfortable with technology can run their store without problems.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Flexibility and adaptability<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It offers unlimited customisation. With thousands of themes and plugins available, you can tailor your store to your needs. Whether you want to add features such as product reviews or integrate payment systems, this kind of <a href=\"https:\/\/web-mate.gr\/en\/eshop-without-a-physical-store\/\" data-type=\"post\" data-id=\"10858\">online store<\/a> lets you do it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO-friendly<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of the biggest advantages of a WordPress eshop is how search-engine friendly it is. WordPress is known for its excellent SEO structure, which makes it easy for search engines to index your content. With plugins such as Yoast SEO or Rank Math, our favourite at WebMate, you can optimise your online store for better positions in search results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to build a WordPress eshop<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Choosing hosting and a domain<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The first step in creating any online store is choosing a reliable hosting service and buying a domain. Make sure the hosting you choose supports this well-known CMS properly and offers good speed and security. If you read our articles, you will see that at WebMate we choose LiteSpeed servers, which are ideal in combination with WP. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Installing WordPress<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have chosen your hosting and domain, the next step is installing WordPress. Most hosting providers offer automatic WordPress installation, which makes the process quick and easy. Both cPanel and Plesk have automatic installers that make installation child&#8217;s play. You just enter the admin credentials you want (username and password) and click install! <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"600\" height=\"329\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/08\/wp-cpanel-install.png\" alt=\"wordpress installation in cpanel\" class=\"wp-image-13013\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/08\/wp-cpanel-install.png 600w, https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/08\/wp-cpanel-install-300x165.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Installing and setting up WooCommerce<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After installing WP, it is time to install WooCommerce. Go to the plugins menu, search for WooCommerce and click install. Once it is installed, you need to set up the basic settings, such as currency, taxes and payment methods. WooCommerce has a simple setup wizard that guides you step by step.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"387\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/08\/woocommerce-wp-eshop.jpg\" alt=\"woocommerce plugin install\" class=\"wp-image-13015\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/08\/woocommerce-wp-eshop.jpg 800w, https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/08\/woocommerce-wp-eshop-300x145.jpg 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/08\/woocommerce-wp-eshop-768x372.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Choosing a theme<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Custom themes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing the right theme for your eshop is crucial. There are many free and premium themes designed specifically for WooCommerce. Go for themes that are responsive and give a good user experience on every device. If you lack the know-how, you can either experiment or, better, hand it over to a professional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Adding plugins<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To extend what your store can do, you can install various plugins. There are plugins for almost every need, from SEO optimisation to warehouse management and social media integration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Product management<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Adding products<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Adding products is simple. You can add product titles, descriptions, prices, images and categories. You can also set up options such as discounts and offers. With plugins you can have different discounts per product and create extra fields for your products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stock management<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Woo has built-in stock management tools. You can track product quantities and set up low-stock alerts. You can run it by quantity or by setting stock statuses such as &#8220;in stock&#8221;, &#8220;pre-order&#8221; and &#8220;out of stock&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"949\" height=\"498\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/08\/woocommerce-stock.webp\" alt=\"woocommerce stock \" class=\"wp-image-13021\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/08\/woocommerce-stock.webp 949w, https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/08\/woocommerce-stock-300x157.webp 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/08\/woocommerce-stock-768x403.webp 768w\" sizes=\"(max-width: 949px) 100vw, 949px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Tax setup<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Setting up tax is easy with WooCommerce. You can configure tax rates by country and region, so your eshop complies with local tax requirements. For example, in Greece you can apply different tax rates depending on the postcode.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"393\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/08\/woocommerce-taxes-1024x393.webp\" alt=\"woocommerce taxes\" class=\"wp-image-13023\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/08\/woocommerce-taxes-1024x393.webp 1024w, https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/08\/woocommerce-taxes-300x115.webp 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/08\/woocommerce-taxes-768x294.webp 768w, https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/08\/woocommerce-taxes-1536x589.webp 1536w, https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/08\/woocommerce-taxes-2048x785.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Order management<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Order tracking<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">WooCommerce provides a complete order tracking system. You can view order history, update order statuses and issue invoices. With plugins you can easily issue pre-filled courier vouchers. Woo also has a built-in reporting system with statistics on products sold, which makes your business decisions easier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customer support<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Customer support is a crucial part of every eshop&#8217;s success. WooCommerce lets you integrate customer support tools such as live chat and email support, so your customers get the best possible service. Your online store also sends the necessary emails automatically with every order. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Promotion and marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With an eshop built on WordPress, promotion and marketing are easier because you do not have to reinvent the wheel. Free and paid plugins cover every integration need with Facebook Ads and <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/google-ads-advertising-in-xanthi\/\" data-type=\"yphresia\" data-id=\"10838\">Google Ads<\/a>, and there are many good SEO tools such as Rank Math.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How much does it cost to build a WordPress eshop?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The cost of building a WordPress eshop depends on the number of products, custom features, integration with banks and couriers, and your choice of theme or agency. Below is an indicative price guide for the Greek market:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Type of WordPress eshop<\/th><th>Build cost<\/th><th>Time<\/th><th>Ideal for<\/th><\/tr><\/thead><tbody><tr><td><strong>Basic WooCommerce<\/strong> (ready-made theme, up to 50 products)<\/td><td>\u20ac2,000\u20132,500<\/td><td>2\u20134 weeks<\/td><td>New businesses, small eshops<\/td><\/tr><tr><td><strong>Standard WooCommerce<\/strong> (50\u2013500 products, custom design)<\/td><td>\u20ac2,500\u20134,500<\/td><td>3\u20136 weeks<\/td><td>Small and medium-sized businesses<\/td><\/tr><tr><td><strong>Advanced WooCommerce<\/strong> (custom features, integrations, ERP)<\/td><td>\u20ac3,500\u20138,000<\/td><td>2\u20134 months<\/td><td>Established brands, omnichannel<\/td><\/tr><tr><td><strong>B2B \/ Multi-vendor \/ Marketplace<\/strong><\/td><td>\u20ac8,000\u201325,000+<\/td><td>3\u20136 months<\/td><td>Wholesale, marketplaces, enterprise<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Additional annual \/ monthly costs of a WordPress eshop<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Cost<\/th><th>Basic<\/th><th>Professional<\/th><\/tr><\/thead><tbody><tr><td><strong>Domain name<\/strong><\/td><td>\u20ac10\u201315\/year<\/td><td>\u20ac10\u201315\/year<\/td><\/tr><tr><td><strong>WooCommerce-optimised hosting<\/strong><\/td><td>\u20ac100\u2013250\/year<\/td><td>\u20ac400\u20131,500\/year (managed)<\/td><\/tr><tr><td><strong>Premium theme<\/strong> (Astra Pro, Flatsome, Woodmart)<\/td><td>\u20ac50\u201380 (one-off)<\/td><td>\u20ac80\u2013200 (annual licence)<\/td><\/tr><tr><td><strong>Premium plugins<\/strong> (booking, subscriptions, ACF Pro etc.)<\/td><td>\u20ac100\u2013300\/year<\/td><td>\u20ac400\u20131,000\/year<\/td><\/tr><tr><td><strong>Bank integration<\/strong> (Viva, Alpha e-Commerce, NBG)<\/td><td>\u20ac0\u2013150 setup<\/td><td>\u20ac150\u2013400 setup<\/td><\/tr><tr><td><strong>Courier integration<\/strong> (ACS, Speedex, Geniki, ELTA)<\/td><td>\u20ac50\u2013150 (plugins)<\/td><td>\u20ac200\u2013500 (custom)<\/td><\/tr><tr><td><strong>Maintenance &amp; updates<\/strong><\/td><td>\u20ac40\u201380\/month<\/td><td>\u20ac120\u2013350\/month<\/td><\/tr><tr><td><strong>Google\/Meta advertising<\/strong><\/td><td>\u20ac200\u2013500\/month<\/td><td>\u20ac1,000\u20135,000\/month<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Prices are indicative for the Greek market (2026) and depend on the scope, the choice of agency or freelancer, and the project&#8217;s custom requirements.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1722796148797\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is WooCommerce?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>WooCommerce is a free WordPress plugin for building and running e-commerce stores.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1722796176065\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Do I need technical knowledge to manage a WordPress eshop?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>No. A WordPress eshop is designed to be user-friendly, even for people with no technical background. That said, help from a professional can be useful for more complex settings and customisations.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1760545601312\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How <strong>easy<\/strong> is <strong>managing stock, orders and customers<\/strong> in WooCommerce?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>On the whole, WooCommerce is easy for beginners and gives you all the options you need. With plugins, there is no limit to what you can make it do.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1760545671144\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What are the <strong>best SEO tools\/plugins<\/strong> for optimising a WordPress site?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The best known are Rank Math, All in One SEO and Yoast SEO, which hold the largest share of the market. All  3 offer free and paid plans that make SEO easier for the user.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1777225952941\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How long does it take to build a WordPress eshop?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Building a WordPress eshop usually takes <strong>2\u20134 weeks for a basic WooCommerce store<\/strong>, <strong>3\u20136 weeks for a standard store with custom design<\/strong> and <strong>2\u20136 months for advanced or enterprise solutions<\/strong>. The timeline depends mainly on the number of products and how quickly the client supplies material (photos, descriptions, logo).<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1777225972672\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Can a WordPress eshop connect to Greek banks and couriers?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes. A WordPress eshop fully supports integration with all the Greek banks (<strong>Viva Wallet, Alpha e-Commerce, National Bank of Greece, Eurobank, Piraeus Bank<\/strong>) through official plugins, as well as with the largest courier companies (<strong>ACS, Speedex, Geniki Taxydromiki, ELTA Courier, BoxNow<\/strong>) through ready-made or custom integrations.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1777225994472\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Is a WordPress eshop secure?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes. A properly set up WordPress eshop with WooCommerce is extremely secure. Security rests on: an <strong>SSL certificate<\/strong> (mandatory), <strong>WooCommerce-optimised hosting<\/strong> with a WAF, <strong>regular updates<\/strong> to WordPress core, plugins and themes, <strong>security plugins<\/strong> (Wordfence, Sucuri), <strong>2FA login<\/strong> and the banks&#8217; <strong>PCI-compliant payment gateways<\/strong>. With proper maintenance, security is on a par with Shopify or Magento.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Building a WordPress eshop is now one of the most popular choices for online stores worldwide, thanks to WooCommerce, the plugin that runs on more than 7 million sites (active installations on WordPress.org). A WordPress eshop combines low cost, full ownership of your site, excellent SEO and unlimited room to grow. The cost of building [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13028,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","rank_math_title":"WordPress Eshop Development: Benefits, Cost &amp; Guide","rank_math_description":"Building a WordPress eshop with WooCommerce: advantages, costs, steps and timelines for the Greek market. Read the guide and get a quote from WebMate.","rank_math_focus_keyword":"WordPress eshop"},"categories":[239],"tags":[],"class_list":["post-13034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress-en"],"_links":{"self":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/13034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/comments?post=13034"}],"version-history":[{"count":6,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/13034\/revisions"}],"predecessor-version":[{"id":15672,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/13034\/revisions\/15672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media\/13028"}],"wp:attachment":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media?parent=13034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/categories?post=13034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/tags?post=13034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}