{"id":11915,"date":"2023-02-08T15:03:51","date_gmt":"2023-02-08T13:03:51","guid":{"rendered":"https:\/\/web-mate.gr\/erga\/neostroma\/"},"modified":"2023-12-14T16:07:48","modified_gmt":"2023-12-14T14:07:48","slug":"neostroma","status":"publish","type":"ergo","link":"https:\/\/web-mate.gr\/en\/erga\/neostroma\/","title":{"rendered":"NEOSTROMA"},"content":{"rendered":"\n<div class=\"wp-block-columns erga-top second-padding is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group my-header is-layout-constrained wp-block-group-is-layout-constrained\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">WEBSITE DEVELOPMENT WEB-MATE<\/span><\/p><\/nav>\n\n\n<h1 class=\"ergo-title wp-block-post-title\">NEOSTROMA<\/h1><\/div>\n\n\n\n<div class=\"wp-block-group ergo-yphresia is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Provided service<\/h3>\n\n\n\n<p>Reconstruction of an e-shop based on WCAG 2.0 standards, SEO, Facebook &amp; Google ads, Product photography, B2B E-shop<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Technologies<\/h3>\n\n\n\n<p>WordPress, Woocommerce, Google Analytics Intergration, Custom filters, Custom animations, Custom Theme, Facebook Intergration, Google ads Intergration<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"471\" height=\"523\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-eshop-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"- Web-Mate\" style=\"object-fit:cover;\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-eshop-1.jpg 471w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-eshop-1-270x300.jpg 270w\" sizes=\"(max-width: 471px) 100vw, 471px\" title=\"- Web-Mate\"><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group erga-after-top second-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group erga-after-inner is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Construction of the e-shop for the company Neostroma.gr<\/h2>\n\n\n\n<p>At WebMate, we proceeded and completed the reconstruction of the website for the mattress industry NEOSTROMA, where we also integrated their new e-shop. Through the new e-shop, we aim to represent the company&#8217;s corporate identity as accurately as possible and provide their customers with more information about their products. To ensure the best product presentation, we conducted a photoshoot of the company&#8217;s products from scratch and created a custom WooCommerce e-shop. The website design was done by our immediate partner, <a href=\"https:\/\/tooman.gr\/\" target=\"_new\" rel=\"noopener\">Tooman Design<\/a>, and, of course, the development was carried out by Webmate, resulting in complete satisfaction for both the client and us.<\/p>\n<\/div>\n<\/div>\n\n<section class=\"wp-block-group full-screen ergo-screenshot is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1723\" height=\"845\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-eshop.png\" alt=\"neostroma eshop\" class=\"wp-image-9831\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-eshop.png 1723w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-eshop-300x147.png 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-eshop-1024x502.png 1024w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-eshop-768x377.png 768w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-eshop-1536x753.png 1536w\" sizes=\"(max-width: 1723px) 100vw, 1723px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1692\" height=\"675\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma.png\" alt=\"neostroma\" class=\"wp-image-9836\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma.png 1692w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-300x120.png 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-1024x409.png 1024w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-768x306.png 768w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-1536x613.png 1536w\" sizes=\"(max-width: 1692px) 100vw, 1692px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1718\" height=\"870\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-shoo-1.png\" alt=\"neostroma shop\" class=\"wp-image-9837\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-shoo-1.png 1718w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-shoo-1-300x152.png 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-shoo-1-1024x519.png 1024w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-shoo-1-768x389.png 768w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-shoo-1-1536x778.png 1536w\" sizes=\"(max-width: 1718px) 100vw, 1718px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1688\" height=\"884\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-website.png\" alt=\"neostroma eshop\" class=\"wp-image-9834\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-website.png 1688w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-website-300x157.png 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-website-1024x536.png 1024w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-website-768x402.png 768w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-website-1536x804.png 1536w\" sizes=\"(max-width: 1688px) 100vw, 1688px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1715\" height=\"820\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/istoselida-katerini.png\" alt=\"neostroma eshop\" class=\"wp-image-9830\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/istoselida-katerini.png 1715w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/istoselida-katerini-300x143.png 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/istoselida-katerini-1024x490.png 1024w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/istoselida-katerini-768x367.png 768w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/istoselida-katerini-1536x734.png 1536w\" sizes=\"(max-width: 1715px) 100vw, 1715px\" \/><\/figure>\n<\/section>\n\n<div class=\"wp-block-group ergo-after-screenshot second-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns erga-description is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Responsive, Speed, and B2B<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/web-mate.gr\/grigori-istoselida-site-taxitia\/\" target=\"_new\" rel=\"noopener\">speed of the website<\/a> and the responsive aspect are primary principles for us, so we place special emphasis on these to achieve the best results. Additionally, the client&#8217;s need was to create a B2B section within the e-shop for wholesale customers and hotel businesses. This need was met by displaying different pricing policies per case and approving customers for wholesale access to the e-shop. As a bonus part of the B2B, there is an additional discount if the customer reaches a certain order total, essentially a loyalty program.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"637\" height=\"829\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostromashop.png\" alt=\"neostroma shop\" class=\"wp-image-9838\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostromashop.png 637w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostromashop-231x300.png 231w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group full-screen ergo-screenshot is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full full-screen ergo-screenshot\"><img decoding=\"async\" width=\"1201\" height=\"756\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/NEOSTROMA-SPEED-DESKTOP.png\" alt=\"NEOSTROMA SPEED\" class=\"wp-image-9846\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/NEOSTROMA-SPEED-DESKTOP.png 1201w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/NEOSTROMA-SPEED-DESKTOP-300x189.png 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/NEOSTROMA-SPEED-DESKTOP-1024x645.png 1024w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/NEOSTROMA-SPEED-DESKTOP-768x483.png 768w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-group ergo-after-screenshot second-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Google Ads &amp; Facebook Ads<\/h2>\n\n\n\n<p>In the business, after the construction of the website, marketing services were provided both on <a href=\"https:\/\/web-mate.gr\/yphresies\/diafhmisi-se-google-ads\/\" target=\"_new\" rel=\"noopener\">Google Ads<\/a> and <a href=\"https:\/\/web-mate.gr\/yphresies\/diafimisi-se-facebook-instagram\/\" target=\"_new\" rel=\"noopener\">Facebook Ads<\/a> with the initial goal of connecting the brand with the audience and later attracting new wholesale and retail customers. To achieve better results, we created a video to enhance the company&#8217;s product communication, which you can watch below.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\r\n<iframe title=\"Neostroma Social Media Ads Video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BqMmW--lU8g?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\r\n<\/div><\/figure>\r\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Accessibility for people with disabilities (AMAE) and SEO<\/h2>\n\n\n\n<p>It was important for the <a href=\"https:\/\/web-mate.gr\/epixirisi-eshop-ilektroniko-katastima-anagki\/\" target=\"_new\" rel=\"noopener\">e-shop<\/a> to comply with the standards for accessibility by people with disabilities (AMA), according to the WCAG 2.0 standard, so that our fellow human beings with any special needs could have easy access to the <a href=\"https:\/\/web-mate.gr\/epixirisi-eshop-ilektroniko-katastima-anagki\/\" target=\"_new\" rel=\"noopener\">eshop<\/a>. Finally, website promotion was a demanding issue that was raised but was handled excellently, as the website ranks high for local and nationwide keywords such as &#8220;handmade mattresses,&#8221; &#8220;mattress manufacturing,&#8221; and local &#8220;mattresses Katerini,&#8221; bringing in free traffic.<\/p>\n<\/div>\n\n<a href=\"https:\/\/neostroma.gr\/\" target=\"_blank\" rel=\"noopener\"><div class=\"default-button type-comp2 animate theme-black undefined\"><div class=\"button-background\"><div class=\"left\"><\/div><div class=\"center\"><\/div><div class=\"right\"><\/div><\/div><div class=\"text\">\u0394\u0395\u0399\u03a4\u0395 \u03a4\u039f ONLINE<\/div><div class=\"plus-icon\"><\/div><\/div><\/a>\r\n","protected":false},"excerpt":{"rendered":"<p>Provided service Reconstruction of an e-shop based on WCAG 2.0 standards, SEO, Facebook &amp; Google ads, Product photography, B2B E-shop Technologies WordPress, Woocommerce, Google Analytics Intergration, Custom filters, Custom animations, Custom Theme, Facebook Intergration, Google ads Intergration Construction of the e-shop for the company Neostroma.gr At WebMate, we proceeded and completed the reconstruction of the [&hellip;]<\/p>\n","protected":false},"featured_media":11326,"template":"","erga_category":[251,250],"class_list":["post-11915","ergo","type-ergo","status-publish","has-post-thumbnail","hentry","erga_category-e-shop-construction","erga_category-featured-en"],"_links":{"self":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/ergo\/11915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/ergo"}],"about":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/types\/ergo"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media\/11326"}],"wp:attachment":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media?parent=11915"}],"wp:term":[{"taxonomy":"erga_category","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/erga_category?post=11915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}